Why Simply Writing Your Book Isn’t Enough (or How to Avoid Damp Squibs)

Why Simply Writing Your Book Isn’t Enough (or How to Avoid Damp Squibs)By: Jo Wildsmith Published on: 03/12/2025

Readers aren’t magically scanning Amazon hoping to stumble on your exact title. The algorithm doesn’t wake up each morning wondering how it can make your dreams come true. And your audience — however loyal — won’t buy a book they don’t know exists.

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Why Simply Writing Your Book Isn’t Enough (or How to Avoid Damp Squibs)