Why Simply Writing Your Book Isn’t Enough (or How to Avoid Damp Squibs)
Most authors think the hardest part of the journey is getting the words out of their head and onto the page. And yes — writing a book takes heart, grit, caffeine, a questionable sleep schedule, and occasionally threatening your laptop.
But here’s the plot twist hardly anyone talks about…
Writing the book is only 50% of the work.
The other 50% is getting it into the hands of actual human beings.
And that second half?
That’s the part most authors skip — then they wonder why their masterpiece is sitting quietly on Amazon or elsewhere like a lonely kid waiting to be picked for rounders. [Me. That was me. Well, on the days I couldn't think of a decent excuse to avoid PE altogether.]
The ‘Field of Dreams’ Myth Every Author Needs to Unlearn
There’s a romantic little lie floating around in the publishing world:
“If you write it, they will come.”
It’s adorable. It’s hopeful. Cute.
It’s also completely untrue.
Readers aren’t magically scanning Amazon hoping to stumble on your exact title. The algorithm doesn’t wake up each morning wondering how it can make your dreams come true. And your audience — however loyal — won’t buy a book they don’t know exists.
If a book launches and no one hears about it…
did it really launch?
The Authors Who Win Treat Marketing Like Part of the Creative Process
The authors who see real results — the ones who rack up reviews, build authority, grow their audience, and make money from their book — all have one thing in common:
They give the marketing as much care as the manuscript.
They plan their launch.
They tell their audience (multiple times).
They seed excitement.
They get their assets in place — visuals, email sequences, ads, content, the whole shebang.
They understand that publishing is a business, not a lottery ticket.
And that’s why Chapter 9 of my book exists.
It dives deep into what actually moves the needle — and why authors who skip this part end up frustrated, disappointed, or convinced they did something wrong, when really… they just didn’t know what they didn’t know.
Why I Released Chapter 9 Early (And at a Steal)
I wanted authors to see this before anything else, because this chapter alone changes the entire trajectory of a book.
I’m letting early readers grab it for a ridiculously low introductory price — a tiny incentive for anyone who knows they need this wake-up call now.
As the days progress, that early price will move up, and eventually it will sit at the high-ticket level it belongs at.
Why?
Because the information inside isn’t surface-level advice you could Google. It’s the stuff that truly successful authors pay thousands for — and it aligns with the calibre of work I do for my clients.
High-end publishing.
High-end results.
If your book is meant to build your brand, authority, business or impact… this chapter is the line in the sand between “I hope it works” and “I know exactly how to make it work.”
If You Want Your Book to Actually Do Something… Start Here
Whether you’re:
Still writing your first draft
Holding a finished manuscript
Already published but feeling… underwhelmed
…Chapter 9: Nine-Month Launch Plan will show you what moves books into the realm of visibility, sales, and real-world impact.
The writing is only step one.
Marketing is the engine that takes your book anywhere worth going.
If you’re ready to flip that switch, Chapter 9 is waiting.
