
A business book isn’t a vanity project: It’s a credibility amplifier. You’ve built expertise. You’ve developed systems, learned lessons, made mistakes, and created results for your clients. A business book is simply a structured way to bottle that experience so it can keep working for you while you’re busy doing something else.
You finally decide to write your book, maybe you’ve even started, and then, out of nowhere, it hits you. That panic in your chest when you imagine people actually reading it. It’s not the writing that’s scary. It’s the fear of being seen.