Who Would Write a Business Book (and Why You Might Be That Person)?

When you think of a business author, who comes to mind?

Maybe someone in a sharp suit, shouting about scaling to seven figures, or a bestselling coach with a TED Talk and a personal brand team?

Mel? Tony? Stephen? Brené?

But that’s not the only kind of business book — and it’s definitely not the only kind of person who should write one.

You don’t need to be famous, flamboyant, or flawless. You just need experience worth sharing and the courage to put it into words.

A business book isn't a vanity project. It’s a credibility amplifier.

Think of it like this — you’ve already spent years building expertise. You’ve developed systems, learned lessons, made mistakes, and created results for your clients.

A business book is simply a structured way to bottle that experience so it can keep working for you while you’re busy doing something else.

It’s not self-promotion. It’s smart positioning.

A business book doesn’t have to sound corporate. Some of the best business books aren’t written in “boardroom” language. They’re written by real people, telling real stories, in a voice readers actually want to spend time with.

If your brand is warm, approachable, or creative, your book should be too. Readers connect far more with personality than polish.

It’s not about being an expert in everything. You don’t need to write the next Lean In or Atomic Habits. You just need to share what you know — your way.

The most successful business books tend to be niche, not broad. They solve one problem, explain one process, or inspire one kind of reader.

And, interestingly, writing a business book changes how you think. Something shifts when you start putting your ideas into structure. You begin to see patterns in your work, identify your unique methods, and gain perspective on your own growth.

It’s part reflection, part brand development. Even the act of writing can make you sharper and more confident in your business.

It's also an investment in your future visibility. Once your book exists, it becomes a door-opener. I spoke about this last month, and sometimes that can make you take a sharp intake of breath. But you will breathe out again, your chest will rise and fall as before, and your book will be out there, spreading the word.

It can lead to podcast invitations, speaking gigs, collaborations, or entirely new clients who’ve already connected with your message before they ever meet you.

A book is tangible proof that you don’t just say you know your stuff — you’ve documented it.

So, who writes a business book?

• People who’ve learned something worth sharing.

• People who want their work to have a longer reach.

• People who are brave enough to put their name on what they believe in.

If you’ve been toying with the idea but aren’t sure if it’s the right time — or the right kind of book — I’ve made something that’ll help.

👉 Download “Is Your Book Idea Worth Pursuing?”
It’s a quick checklist to help you decide whether your book idea is strong enough to move forward — and if a business book might be the best way to share it.